Brand tracing, marking and protection systems
Within the framework of the license agreement with “Sochi 2014” Organizational Committee, the specialists of Goznak developed and launched the first Russian hi-tech integrated system of control and authentication of licensed products (brand security portal). The system operates successfully within the framework of the program protecting products with the symbols of the 22nd Olympic Winter Games and the 11th Paralympic Winter Games in Sochi against counterfeiting.
Besides, Goznak developed and launched a successfully operating brand protection portal of the 27th World Summer Universiade of 2013 in Kazan.
The company offers the Russian and foreign companies owning brands to create integrated systems of product control and authentication.
The solutions Goznak has applied for the protection of licensed products with the Olympic symbols represent a set of visual and covert, printed and electronic methods of security of such products against counterfeiting attempts. The security complex is based on the most cutting-edge developments applied in the world for brand protection and excisable goods control. It allows to control products with the brand symbols online both at the production stage and during their circulation.